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Consumers are willing to trust businesses they have some kind of stake in — companies that sincerely believe their customers matter. And one of the best ways to demonstrate that your organization fits that bill is to ask for and act on customer feedback Cleared Want to know how to gain customer trust and confidence? Follow these 13 actionable methods and you’ll be well on your way to gaining and retaining a loyal fanbase. Telling your story is a crucial part of building a brand. It shapes how your audience views you and allows them to look beyond the products and understand where you’re coming from